Schwartz completed the family in 2010 for Richard Turley at Bloomberg Businessweek. So rather than trying to rethink Helvetica or improve on current digital versions, this was more of a restoration project: bringing Miedingers original Neue Haas Grotesk back to life with as much fidelity to his original shapes and spacing as possible (albeit with the addition of kerning, an expensive luxury in handset type). Much of the warm personality of Miedingers shapes was lost along the way.
In the 1980s Neue Helvetica was produced as a rationalized, standardized version.
The typeface was soon revised and released as Helvetica by Linotype AG.ĭuring the transition from metal to phototypesetting, Helvetica underwent additional modifications.
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